Our quarterly love letter to hair, beauty, and everything in between.

A magazine worth the wait

Blow Bar has always been more than a salon. It's where the everyday gets left at the door, the champagne gets poured, and the good conversations happen. THE BLOW magazine is all of that, in print.

Our quarterly publication brings together the hair trends we're obsessing over, the beauty products earning permanent shelf space, the people we're lucky to know, and the neighbourhoods we're proud to call home. It's made for the moment you sink into the chair and the moments that follow.

A slow read. A curated world. A captive audience.

THE AUDIENCE

The Blow isn't left on a coffee table. It's readd, cover to cover, by a highly engaged audience of women who book their appointments, reserve their time and savour every minute of it.

31,500

SALON VISITS PER QUARTER

3

PREMIUM SYDNEY LOCATIONS
Bronte · Balmain · David Jones Sydney CBD

35

(MINS) AVERAGE TIME SPENT IN THE CHAIR
— with nowhere else to be.

55

PAGES OF ORIGINAL EDITORIAL CONTENT, EVERY ISSUE.

Inside Every Issue

THE HAIR
The latest trends, tutorials, and the techniques our stylists swear by. From braid breakdowns to blow-dry secrets, every issue turns the styling chair into a masterclass.

THE BEAUTY
Makeup trends, product heroes, and the know-how from our in-house artists. What's on the counter this season, what's leaving, and what's worth the splurge.

THE Q&A
Unfiltered conversations with the women we admire. Celebrity guests, industry founders, and the familiar faces who stop by The Bar for more than a blow-dry.

The LOOKBOOK & MENU
Your full service guide. Every style, every price, every occasion — in one place, beautifully laid out.

WHAT'S ON
Inside Blow Bar. The events, the launches, the campaigns, and the collaborations making noise across our salons.

THE NEIGHBOURHOOD
Suburb profiles from Bronte, Balmain and Sydney CBD. The cafés, the boutiques, the characters — a local's guide to the best of each postcode.

Why it works

Most magazines are flipped through.

The Blow is read, often more than once, always undistracted. Our readers aren't scrolling past your ad on the way to something else. They're settled in, champagne in hand, with 35 minutes of undivided attention and nowhere they'd rather be.

For brands in hair, beauty, wellness, fashion, food, and lifestyle, there's no more considered environment in Sydney.

Partner with us

We're now accepting advertising partners for upcoming issues of The Blow. Whether you're launching something new, telling a bigger story, or introducing your brand to our community for the first time — we'd love to have you in our pages.

Advertising Rates

FORMAT

Full Page Colour

Half Page Colour

SPECIFICATIONS

210mm x 210mm

105mm x 210mm

INVESTMENT

AUD $1,800 +gst

AUD $1,200 +gst

The Opportunity

A captive, premium audience
of 31,500 salon visits per quarter

Three high-traffic Sydney locations
including the David Jones Elizabeth Street flagship

35 minutes of undivided attention
from readers who are relaxed, receptive, and ready to discover

Editorial-quality surroundings
your brand in good company

Quarterly frequency
with long shelf-life, every issue is read and re-read for months

Book Your Space

The next issue is coming. Spaces are limited — we only run a small, curated number of advertising partners per issue to keep the reading experience beautiful.

To reserve your space or request the latest media kit:

events@blowbarco.com.au

We'd love to tell your story alongside ours.

A few words from our founder

"The Blow started as a way to share everything we love about our world... the people, the places, the little rituals that make getting your hair done feel like something special. It's grown into a real conversation with our community. We'd love for you to be part of it."

LEIGH DOLE
Founder Blow Bar & Blow Style

ISSUE 9 – OUT SOON